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Wednesday 07 March 2007

Nokia announces mobile advertising services [ 07-03-2007 16:10 ]

Author: Serge Novikov Translation by: Saliquincer

Nokia today announced two mobile advertising services. Nokia Ad Service is a fully managed service for advertisers to conduct targeted advertising on mobile services and applications. Nokia Ad Service consists of a group of mobile publishers forming a mobile ad network and a platform to deploy, manage and optimize mobile advertising campaigns. Nokia also introduced Nokia Advertising Connector, a private label service for third party Publishers and Advertising Aggregators that want to extend to relevant mobile advertising. Nokia Advertising Connector operates as an intelligent switch, selecting between text, visual, audio and video ads - depending on the user's context - and feeding the ad to the device.

Nokia Ad Service

"As advertisers struggle to reach personalized targeting with traditional media such as print and TV, mobile advertising is becoming an increasingly attractive channel for brands," said Tom Henriksson, Director of Nokia Ad Service at Nokia Emerging Business Unit. "We have completed a number of pilot campaigns with advertisers and mobile publishers for testing the Nokia ad serving technology and consumer experience. The feedback has been very positive from all parties."

Nokia Advertising Connector

"With Nokia Advertising Connector we are partnering with newspaper publishers, other traditional media companies, aggregators, platform companies, operators and internet companies to help them serve their current advertisers by offering easy access to a mobile audience" says Matthew Snyder, Head of Business Development, Nokia Multimedia, Advertising Business Program. "We have an aggregator interface for plugging partners' platforms into the Connector - Nokia being in the role of platform service provider. Think of the Connector as a one-stop delivery point with intelligence"

Nokia's Ad Service will appear imminently in Europe, and should begin showing up in the rest of the world by the end of 2007. Nokia's Advertising Connector will soon begin testing and should also appear by the end of the year.

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Nokia brings Nokia Software Updater to the masses [ 07-03-2007 16:05 ]

Author: Verа Kozlova Translation by: Oleg Kononosov

Espoo, Finland - Nokia today announced that the Nokia Software Updater application is now available from selected Nokia local support web pages as well as http://www.nokia.com/softwareupdate. After a successful trial run last year, Nokia is expanding the program to enable people to update their own mobile device software without having to visit a service point. So far, over three quarters of a million people have updated their Nokia device using Nokia Software Updater.

"As mobile devices become more intelligent, software updates make it possible for us to provide a better experience for people by adding and updating functions," said Jarkko Sakki, Director, Multimedia Customer Care, Nokia. "For example, the recent software update for the Nokia N80 added support for internet calls. The Nokia Software Updater can make it fast and easy for people to get the latest software for their compatible Nokia device. As mobile devices become more like computers in terms of performance, it's a natural step for us to offer internet based software updates so that people can have the best available capabilities in their Nokia device."

Nokia Software Updater is a free application that enables people to update the device software on compatible Nokia devices, including some of the world's best selling 3G devices such as the Nokia N70, Nokia N73 and Nokia E61. Initially available only in English, the Nokia Software Updater is now available in almost 40 different langugages. The link to Nokia Software Updater is also available in the most recent versions of Nokia PC Suite software.

Once the application is installed on a compatible computer, users can connect their compatible Nokia device via a USB cable and Nokia Software Updater automatically detects the device type, and whether any required software updates are needed and it then guides users through the updating process.

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MontaVista Linux handsets to be released in Italy [ 07-03-2007 15:35 ]

Author: Verа Kozlova Translation by: Saliquincer

MontaVista Software has strengthened its position as the leading provider of Linux for intelligent devices and communications infrastructure with the development of new advanced smartphones set to be released in Italy.

The two new smartphones, the iGO730 and the LinAP, have been designed by Italian manufacturer Enteos, a specialist in the development of advanced mobile handsets. Enteos, a supplier of handsets to OEMs and to network operators such as Italian market leader TIM, expects the products to attract business customers who require mobile broadband, e-mail and office productivity applications.

Enteos' products typically incorporate features or functionality that manufacturers of mainstream handsets have not yet widely adopted. The new phones combine 3G, Wi-Fi and VoIP capability. This combination of advanced functions requires a highly stable software platform that is scalable and enables easy application development.

MontaVista, which counts leading handset vendors such as Motorola, Panasonic, LG and NEC as customers, is the most widely used provider of Linux software to the mobile telephony market, and the fastest growing commercial operating system (OS) provider in that market. Enteos chose MontaVista Linux Consumer Edition ahead of the handset OS offerings from Symbian and Microsoft because it allows the easy porting of application code from multiple different application developers and service providers.

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Mobile-Review in Nokia N800 promotion [ 07-03-2007 08:23 ]

Author: Verа Kozlova Translation by: Oleg Kononosov

Nokia Multimedia Division has picked five world's most popular sites on mobile technologies and introduced them as on-screen images on the N800 portrayed on the Internet Walk campaign's site. We are glad to announce that one of these splash screens is Mobile-Review.com. Soon we might be able to develop this cooperation even further and set up a contest with prizes. We would like to thank all our readers for the support and feedback you give us!