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Thursday 19 April 2012
iPhones Sales To Slow Until New iPhone Hits
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Author: Irina Turina Source: Nokia Translation by: Paul Smith
Nokia was already hinting that its first quarter financial results wouldn't be too rosey ahead of announcing their Q1 results. Those results are now out and we can see just how bad things really are ... it's bad folks, very bad. Revenue dropped by a massive 30% to 7.4billion euros, which is down from the 10.4 billion euros Nokia posted for the same time period last year. Nokia posted a loss of 1.3 billion euros, a huge sum of money, which is the equivalent of losing 0.25 euros per share. If the money side of things isn't looking too good then the sales aren't doing much to help either. Sales of smartphones dropped a frankly frightening 52% to 1.7billion units in Q1 whilst net device sales also saw a massive decline of 40% to 4.2 billion units. Reacting to these figures Nokia's CEO Stephen Elop tried to explain the poor performance:
We are navigating through a significant company transition in an industry environment that continues to evolve and shift quickly. Over the last year we have made progress on our new strategy, but we have faced greater than expected competitive challenges. We have launched four Lumia devices ahead of schedule to encouraging awards and popular acclaim. The actual sales results have been mixed. We exceeded expectations in markets including the United States, but establishing momentum in certain markets including the UK has been more challenging.
That's a nice bit of corporate speak for you there, but essentially what Elop is saying is that Nokia, having missed the ball as usual with the smartphone bandwagon, is playing catch-up only the rest of the smartphone industry is releasing products people want more. Furthermore Nokia have focused a great deal of attention on the U.S. market where they have traditionally performed relatively poorly, whilst not giving enough attention to their European homeland where they traditionally saw very good results.
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Author: Ivanov Konstantin Source: Nokia Translation by: Paul Smith
Following on from Nokia's disastrous Q1 financial results the company's vice president of sales, Colin Giles, is to resign. The resignation will apparently usher in a restructuring of the company's sales team and process with the idea being to simplify things. Giles is a long time Nokia employee having been with the Finnish manufacturer since 1992, but it's only in the last year that he's been part of the leadership team at Nokia, before which he was involved with Nokia's efforts in China and subsequently Asia as a whole. Predictably the usual reasons of wanting to be closer to family were given with Nokia officially stating that the reorganisation process will aim to "... ensure greater customer focus ..." whatever that means. Presumably it has something to do with actually selling more phones.
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