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Thursday 03 March 2011

SAAB Bringing Android To Cars    [ 03-03-2011 19:53 ]

Author: Irina Turina   Source: Jalopnik     Translation by: Paul Smith    Send news to friend  Discuss in forum

Android has been growing at a wild pace, we all know that, and it's been doing other things too like powering tablets and even making trips to space. For its next trick it looks set to be making its way into cars thanks to Swedish car manufacturer SAAB.

SAAB say they will be installing Android powered infotainment systems in cars from next year. The interesting thing here though, apart from the fact that it is Android, is that it won't be a closed off system like other in-car information/entertainment systems. Rather SAAB are set to provide more than 500 inputs from the vehicle's sensors to third party developers so expect to see some crazy stuff appearing!

Rating: Rating: 1

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Apple Says 'App Store' Is About As Generic as 'Windows'    [ 03-03-2011 19:28 ]

Author: Irina Turina   Source: TechRadar     Translation by: Paul Smith    Send news to friend  Discuss in forum

Microsoft weren't happy bunnies when Apple tried to trademark the term 'App Store', arguing that it was a generic term and thus not fit to be trademarked. The fact that Microsoft has had to call its own app portal the 'Windows Phone Marketplace', a rather unwieldly title, of course has nothing to do with it ...

At any rate Apple has been hitting back, and right where it hurts too. They're saying that the term 'App Store' is no more a generic term than 'Windows'. If 'App Store' is a generic term, argues Apple, then so is 'Windows', which they say should be regarded as an architectural term i.e. windows in a building that can be used by anyone for anything.

Apple's response to the Trademark office is worth quoting in full here:

Having itself faced a decades-long genericness challenge to its claimed WINDOWS mark, Microsoft should be well aware that the focus in evaluating genericness is on the mark as a whole and requires a fact-intensive assessment of the primary significance of the term to a substantial majority of the relevant public.

Yet, Microsoft, missing the forest for the trees, does not base its motion on a comprehensive evaluation of how the relevant public understands the term APP STORE as a whole.

What it offers instead are out-of-context and misleading snippets of material printed by its outside counsel from the internet and allegations regarding how the public allegedly interprets the constituent parts of the term APP STORE, i.e., 'app' and 'store.

Recognizing the many issues of fact raised by its motion and trying to sidestep them, Microsoft also concocts the argument that all 'store' formative marks such as APP STORE should be per se generic.

Microsoft's proofs, and its attempt to create a new genericness standard from whole cloth, do not warrant an award of summary judgment in Microsoft's favor
.

What all this means of course is that Apple isn't taking this lying down so expect this one to drag on a bit longer ...

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Video: Fan Made Win Phone 7 Ad Better Than Microsoft's Own    [ 03-03-2011 19:17 ]

Author: Irina Turina   Source: brandonfoy.tv     Translation by: Paul Smith    Send news to friend  Discuss in forum

Microsoft have a certain reputation when it comes to adverts ... it's not a good reputation .... well actually it's a pretty terrible reputation really. The one upshot to that is it gives me an excuse to play that awful Steve Ballmer ad whenever possible (more of that later).

To be fair the adverts Microsoft launched for Windows Phone 7 weren't awful, they weren't perhaps in the same league as Apple's legendary iPod adverts, but they were decent, perhaps even good.

Enter Brandon Foy, Windows Phone fanboy and digital artist by trade. Not only has he come up with his very own Windows Phone advert, he has come up with a Windows Phone advert that is better than the ones Microsoft put out.


Microsoft themselves love his work with James Tutt, Microsoft's PR man in the UK tweeting: "Loving ths unofficial WP7 ad by a fan (not us) - synth pop crazy!"

Now for what you have all been waiting for, I give you Mr Steve Ballmer in that advert again:

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US Smartphone Marketshare Told In Pictures    [ 03-03-2011 19:04 ]

Author: Irina Turina   Source: Nielsen     Translation by: Paul Smith    Send news to friend  Discuss in forum

The regular reader knows how much I love statistics, but there is something I love even more than that ... statistical visualisations! Yes I am a geek, but let's be honest, if you're here reading ths chances are you are too so let's move on and get into those statistics shall we?

Nielsen have been playing around with their numbers for the American market and have put them all together to make a rather nice looking picture of that market. It doesn't just look colourful and pretty though, it has some serious information too.

Let's look at the first image, which shows the marketshare of the various handset manufacturers broken down by the platform they're using. You can't help but be drawn to either Apple or RIM in this image, they are the two single biggest manufacturers and as such command the whole image.

Look a little closer though and Apple and RIM, which both use their own proprietary OS, are sandwiched in between two blocks of HTC, one for Android and one for WindowsMobile/Windows Phone.

It's also worth pointing out that the four manufacturers shown representing Android combine to control almost 30% of the market.

The other image breaks down platform distribution by age and it is no less interesting than the first image. Android appears to be slightly more popular amongst younger customers than the other platforms, whilst iOS is slightly more popular with older customers. Perhaps the single most remarkable thing here though is that all of the mobile platforms shown have a broadly even distribution across all age ranges.

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