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Monday 26 October 2009

HTC Embarks On New Ad Campaign [ 26-10-2009 19:29 ]

Author: Serge Novikov Source: Engadget Translation by: Administrator

HTC have launched a new ad campaign titled 'You'. It's a bold move for the Taiwanese manufacturer as it seeks to better acquaint customers with its brand. Over the past year or so HTC have been releasing some of the most popular and most talked about handset in the market, handsets like the Hero and the HD2. They have handsets in the works like the Dragon that are also exciting bloggers and potentil customers alike. During all of this though there are still more than a few people who may ask 'who?' when someone mentioned HTC, well HTC are answering with 'You'. They've popped a couple of their new adverts on YouTube so check them out below to catch a glimpse of how HTC will be putting itself across.

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Orange UK to Sell iPhones from 10th November [ 26-10-2009 19:27 ]

Author: Serge Novikov Source: The Guardian Translation by: Administrator

The big story of the day in the UK is that Orange are apparently set to begin selling the iPhone on 10th November. That's around two weeks away and one day after O2's exclusivity agreement with Apple ends. It's also the same day that Vodafone announces their financial results, so all in all a feature packed day! The Vodafone connection won't be lost on Orange given that Vodafone are set to sell the iPhone themselves early next year. With Orange selling the iPhone from November there will be something of a two horse race in the lead up to Christmas in the UK although O2 may find themselves hampered by the level of resources they've sunk into the Palm Pre. There's been no word on pricing at Orange yet, but many are expecting them to undercut O2 in some way.

Adding to the mix is the UK's smallest major network, 3. Their CEO, Kevin Russel, has gone on record as saying that he expects 3 UK to begin selling the iPhone sometime during 2010. If that proves to be true T-Mobile would be left as the only major British network without Apple's iconic device.

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