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Monday 25 May 2009

Vodafone UK Ramps Up PAYG Campaign [ 25-05-2009 18:31 ]

Author: Irina Turina Source: Mobile Today Translation by: Administrator

Vodafone UK has seen a depressing set of Q1 2009 results with profits falling 45% compared with Q1 2008, that amounts to £255 million down from £431 million. The bad news extends to customers with 450,000 having been lost in Q1; the Q4 2008 figure stood at 19.1 million. In terms of revenue Vodafone saw a drop of 2% year on year, with £5.3 billion having been taken in compared with £5.4 billion in Q1 2008. Vodafone will be keen to recapture lost ground, especially as rival O2 has a subscriber base of 20.8 million compared with Vodafone's 18.7 million. To that end Vodafone seems to be putting a lot more effort into PAYG, an area, in which arguably it hasn't had the best repuation.

The new 'freedom pack' offering will be advertised across various media and will see large handset subsidies in a bid to attract customers. Freedom packs basically give the customer an allowance of minutes and texts that last for 30 days and vary in amount by how much the customer spends. Vodafone's PAYG push will be an important move for the network given that approximately 25% of Vodafone's income is derived from PAYG customers. Vodafone has traditionally been seen as a business and higher priced network by many customers so this strategy will be as much about repositioning the brand a it will be about the basic numbers.

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New Yorker Uses iPhone Artwork for Cover [ 25-05-2009 18:07 ]

Author: Serge Novikov Source: Engadget Translation by: Administrator

Some of you may remember the iPhone artwork that was doing the round son the tubes a few months ago, well the artist, Jorge Colombo, has had his artwork featured on the cover of the prestigious New Yorker magazine. The cover, depicting a New York cityscape was done entirely using Brushes, an app for the iPhone. For those who think that such things are little more than a gimmick the artist commented on how the app made his work easier by letting him work "without having to carry all my pens and brushes and notepads with me." That traditional media that could arguably be seen as refined or stuffy is embracing mobile technology in such a way is an important indicator of how deeply mobile tech is penetrating our culture.