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CTIA, Day 0. ShowStoppers

Another month, another Vegas. No, stop… Month is different, Vegas is the same. Oh, how I miss CTIA in New Orleans… Or in Orlando… But no, it just had to be Vegas again. Or am I just jealous? Looking at all these people able to enjoy the night life, clubs, casinos, while I have to walk the endless Convention Center halls from 09:00 AM until 06:00 PM and then go to some “parties”, where the food is free (and booze!), but which only take more of time from life. And later, as now, I have to stumble into my hotel room and write, and upload pictures with FTP working with all the speed and a grace of a pigeon mail. Is this why I do not look forward to coming here? Or is it the memory of my first failed marriage? Or am I just tired of coming here 2-3 times a year, year after year after year after ye…

Ooops…. I think I’m becoming too soft… Let’s get the party started.

So what it the ShowStoppers and how does one eat it? ShowStoppers is a small media only sideshow for the people who cannot pay for the adult show (I did not mean the adult content), but who still would like to present their products to the press. It is also an opportunity for the people who do have money to exhibit, but who know that rightly or wrongly, despite numerous emails the level of interest in their products is very close to Zero, therefore the chances of members of the press spending their limited time at their booth are next to that same round number. At ShowStoppers there are few exhibitors and visitors are press only, so there is a better chance to be heard.

What does ShowStoppers attract members of the media with? Mainly two things: free food and open bar. We just love it and will follow this formula to the end of the world.

This year I found the following companies worth my fingers exercise:

BlueAnt – launches the new headset with a romantic name T1. The way it looks and the way they say it behaves, they should have called it T100. It can handle the speeds of up to 22 MPH, only at a higher speed you begin to feel like a boat sailing away. Sorry, rather the noise cancellation works up to 22 MPH winds, where on regular headsets it is limited by 10 MPH. The headset also comes with a protective silicon case and uses voice management software similar to BlueAnt Q1 headset. MSRP is $79.99. In other BlueAnt news – release of Android app that will allow text messages to be read out loud via BlueAnt headsets.

Smobile Systems introduced parent control software. Not only now you can see the sext messages you teenage child sends and receives (I wonder if this can be illegal for a parent, child pornography laws are pretty strict), but you can setup the system of filters which will simply not let the dirty messages through. You can also read your kid’s (or wife’s) text messages. 1984 all over again, but hey! These kids…

Canadian Poynt showed an amazing real time demo of people using their applications for iPhone and BlackBerry to find restaurants, businesses, people, movies, etc. next to them. You may not only find that kosher restaurant making amazing pork chops you’ve heard so much about, you can reserve a table right from the application via opentable.com built into it.

A California based company with a fancy European law firm name Kempler & Strauss presented a couple of products: iGUGU (don’t mix up with iGoGo, a different, more intimate kind of an app), bringing the content of your computer to your TV and coming with a huge remote with many fancy buttons, including QWERTY; and a wrist watch phone/MP3/dishwasher. It is big, but not as big as a Bluetooth headset it comes with, which can easily be used as surfboard. Of course, it will find some takers, especially the gold version (gold as in material, not just color) – any rich geek is dreaming about talking on a 3G wrist phone with a camera. At least this seems to be the logic in K&S world, maybe they are right.

Berkeley Varitronics System (not from Berkeley, from Jersey. The New part of Jersey) presented a very interesting line of cell phone detectors designed to find the turned on phones in places were phones are not allowed. The company gives a prison as an example, but for some reason I immediately imagined a flight attendant checking the airplane once the cabin doors have been closed. Not a bad idea, btw.

D-Link decided that you do not have enough bills and that you just have to have a door bell that will use 3G to show you live who is the moron continuing to ring your door bell when nobody is home. The funny part is that you could be in India when in the middle of the night a familiar door bell in Ohio will wake you up on top of that extra cellular bill. Very expensive Girlscout cookies indeed.

And last, but not least OtterBox. The company makes great sturdy cases for many phones and is trying to expend beyond North America.

This is the end, my dear friend, the end. I’m going to hug my pillow now, so in the morning, with all the power and strength of a rested mammal, start the Day 1 and let you know how was it.

Michael Savuskan ([email protected])

Published — 24 March 2010

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