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Review GSM phone Mobiado Professional 2005

Mobiado Professional 2005. Live pictures

Standard kit:

Handset
Batery
Charger
Headset
Manual

The name of the product Mobiado got known to the general public several months ago and the company immediately announced that they would enter the premium class with the only model so far. The phone's specifications curiously had a strong resemblance to the device by Nokia, which is not only just represented, but also is on sale - namely Nokia 6230. In this instant we deal with an adventurous experiment with an industrial transformation of a serial model and design changing. The company assumed the popular Nokia 6230 as a basis and added their body to it. Before that such test was almost of handicraft industry and was run by the fancy at their own responsibility. Elsewise products were unique ones and cost dozens thousand (precious stone and metal encrustation). To tell the truth, most of such handsets struck with tastelessness and their only advantage was a high price and exclusiveness. An industrial approach was first taken by Nokia's subsidiary company Vertu. Yet the cost of such products remained high and functionality was below ordinary serial model by the same manufacturer. Serial models are quick to get obsolete, still the products by Vertu were initially put out as unmet the modern requirements. It was the split between the top models and the exclusive products of the class of Vertu where a Canadian company Bonac Innovation Group tried to get in. The company elaborated the design of a standard model and did a series. The intension was of interest and runs as following: to present to a user a metal body, an interesting colour appearance and all standard functions of the original device in addition. This project realisation is unfortunately a far from perfect one.

The company's site (http://www.mobiado.com or Russian mirror http://www.mobiado.com.ru) contains a description of an industrial process of the device's body. The description resembles poetry and produce impression upon the reader. Firstly, the manufacturer says 'the phone body is computer numerical control machined' and this is the first device of such kind. It is certainly true in a sense, but if I will stick at any trifle, all processing lines are equipped with computers controlling them for a long time and everything is automised to the maximum. The numerical control is most likely to mean making the body from aircraft Aluminum, details engraved, and mount of the phone chassis. One could easily see screws ringing the camera lens and arranged in the corners of the construction. This is a solution to accentuate the structure's durability and play up the advantages. The body colour is contributed by ceramics (as with Sony Ericsson T610). In general, the dye saturation and our perception of them coincide. The screen has abrasive plastic as a resistance and this efface protects in the theory (subjectively, the screen corresponds to ordinary ones, for scratches, especially small, are constantly appearing). The phone keys are made of stainless steel. Upon the whole, all give the impression of an ultrastrong device with a rather interesting image constituent, which follows the used materials.

In actual fact, it is not so good. The application of metal, particularly so lavishly, has resulted in the body expansion. And the handset looks big against the background of Nokia 6230 and has the dimensions of 105x46x20 mm vs. 103x44x20 mm. The dimensions comparison does not display their subjective difference. The phone Mobiado is larger on account of the lack of smooth lines and it is just rectangular. The weight has greatly increased and comes to 142 gr vs. 97 gr of the original. For reference, most communicators have the similar mass. The handset cannot be called a lightweight one and it is not nice in a shirt pocket.

The next problem is concerned to the fact that the key size was minimised and forms only some millimetres in diameter. A key is hard to press and one has to make efforts. The group of keys that substitutes for a navi button is inoperative - you will always have to press the adjacent keys. The keys on the side surfaces have no denotation and this makes up a drawback. The on/off button on the top is easy to press, especially in a bag. Several times the handset was found in off mode, for the button had been pressed by accident. The phone weight coupled with the key size indicates that the device cannot be used for typing messages with one hand and the same is true for numbers. The model ergonomics is at a very low level.

In return, the manufacturer offers six different body colourings. The black version is velvety to the touch as well. The distinction from Nokia 6230 also consists of two indicator lamps on the bottom. They are of little use, for the screen glows rather brightly and it could even serve as a torch in the dark.

The phone software is entirely succeeded that of Nokia and has no change, although they could be expected when the potential of the platform 40 settings is considered. The manufacturer has not gone beyond two screen savers installing and the rest images, menu design, preinstalled games completely belong to the company of Nokia. The functionality of the phone you are to learn from the corresponding review of Nokia 6230, since there is no difference.

The handset at the cost of 1200 USD is worth expecting a box of the quality not less than that of Motorola V3. I will remind that the latter has it of aluminum with moving parts. Still Mobiado's box, more precisely box cover, is very simple, a common soft black cardboard with the phone title. After drawing out another box, you will soon notice it being of very inexpensive corrugated paperboard. The boxes of such quality are not to be found at any low-end phone, not to mention phones of this class. The next disillusionment lies in the entire lack of any extra accessories. There is merely a standard headset by Nokia, a charger, and a disk of the software. No jacket, desktop charger, nothing discriminating from a standard set is presented. The memory card is only of 32 Mb. If we could presume that the phone price is high due to the bundling, then it is not true.

The phone instruction differs from that of the original Nokia and it rather worse. This is a small book of poor polygraphy. The description of manipulating handset conforms merely to a compendium, but not a valuable reference manual.

The body modifications have adversely affected the connection quality. In troublesome zones the device looses the connection too quickly, even though Nokia 6230 still works with the same card in the same place. The conclusion on Mobiado will not be peculiar. The device is of quite a little interest and the phone ergonomics have suffered very much from the body changes. The image constituent is fictitious, since the majority of common people have never heard about this trademark and so they would not show interest in the model. Mobiado's experience is noted in the field of creating various phone versions on basis of one chassis whether it is a metal or a wooden body. Here Russian businessmen, companies as well as local craftsmen have a very big potential to apply their forces. Making a body for a model with removable panels would be a snap, as after-sales service is not required and software updating is carried out within usual service centres. And what is more the product must not pass certification. There are many advantages and the resources of the market are huge with rivalry being the least. The main task is offering anything of interest and original, the thing would be on requisition. Might anybody venture upon such experiment?

Eldar Murtazin ([email protected])
Translated by Maria Mitina ([email protected])

Published — 06 April 2005

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