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Thursday 14 June 2012

HTC: We're Not Going To Use Cheap Phones To Help Sales [ 14-06-2012 18:40 ]

Author: Serge Novikov Source: WSJ Translation by: Paul Smith

HTC's recent struggles don't seem to have dettered it from focusing on the higher end of the smartphone market. In an interview with the Wall Street Journal CEO Peter Chou stated quite categorically that HTC will not resort to using cheaper handsets to shore up its market share. "We don't want to destroy our brand image" Chou said, before continuing "We insist on using better materials to make better products that offer premium experience. Many consumers like that". The trouble is that many consumers also like cheap handsets as the likes of Samsung has found out with its efforts in the Chinese market. Instead of going down the path of cheaper smartphones HTC plans to double down on its marketing strategy and boost its distribution network to try and tap into developing markets. Chou himself predicted that shipments to China would be three times as big as they were last year with shipments to other such markets also seeing growth.

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Nokia: 10,000 More Jobs To Go [ 14-06-2012 17:46 ]

Author: Ivanov Konstantin Source: Nokia Translation by: Paul Smith

Nokia's fortunes continue to take a tumble as it today announced the lay-off of yet more employees. Between now and the end of next year Nokia will be looking to shed a further 10,000 workers in addition to any other lay-offs, as well as announcing a reshuffling of executives. The move is expected to cost Nokia some 1 billion euros in restructuring costs and that comes on top of the existing figure of 900 million euros that Nokia has made known already tied to existing restructuring plans.

Not that 1.9 billion euros is pocket change to Nokia these days. For the past two reported quarters Nokia has seen a loss; $1.2 billion in the last quarter of 2011 and $1.7 billion in the first quarter of this year. These losses come at the same time as Nokia has shed Vertu, it's luxury phone line. Private equity firm EQT snapped it up although Nokia itself will still hold onto a 10% stake.

All in all not a good time for Nokia, once the darling and powerhouse of the mobile world. The company has largely bet its future on Windows Mobile, Microsoft's mobile operating platform that is itself still struggling to gain traction in the market. A mixed reception for its first major Windows Phone device, the Lumia 900, has also not helped Nokia and with the announcement that more jobs are set to go at the Finnish manufacturer many may be wondering how much longer Nokia can hang on.

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Video: Woz Doesn't Rate What Apple Has Done With Siri [ 14-06-2012 17:33 ]

Author: Ivanov Konstantin Source: via Gizmodo Translation by: Paul Smith

The Woz apparently doesn't think Apple have made a very good job of Siri. Woz enthuses about Siri and its capability before Apple purchased it, but states that he thinks the quality declined once Apple had gotten their hands on it. Check it out in the video below:

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