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Samsung Galaxy Note. First Look
Today, large companies, especially corporate giants like Samsung, do not surprise users with extraordinary products... |
Apple In A Post Jobsian World HTC Sensation In Use iPhone 4S: Part One |
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Monday 06 February 2012
Best Buy Leaking Apple iTV Details, Including Price Tag
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Author: Serge Novikov Source: NPD Translation by: Paul Smith
NPD have released new data showing that Apple has been injected with new energy in smartphone sales.As the iPhone 4S was released Apple's three iPhone models, the 4S, the 4 and the 3GS managed to claw in a very respectable 43% of the U.S. smartphone market. That had an impact on Android, which had been holding onto a 53% share of the market earlier in the year. This is all very well and good and no doubt Apple will be pleased with these results, however, arguably more important is what Android was doing at this time.
Amongst new smartphone customers Android was the clear choice of mobile platform. More than half of those purchasing a smartphone for the first time, some 57%, opted for an Android handset. Apple, by comparison, saw its iPhone being selected by 34% of new smartphone owners. Now that's not a bad figure of course, but Android is the clear favourite amongst new customers it seems. The remaining platforms i.e. Windows Phone, BlackBerry et al made up just 9% total.
Why Android was so popular amongst first time buyers isn't explained in the data, but we can hazard a guess. Price probably had a big impact with Android's plethora of products and price points making it more viable a choice for more customers. Network performance and selection is probably less of a factor here given that the iPhone is available from more sources these days rather than its traditional fortress at AT&T. Whatever the reason Apple, whilst still able to shift iPhones, isn't doing as good a job at getting in the new blood.
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Author: Serge Novikov Source: BGR Translation by: Paul Smith
Yesterday the New York Giants stomped to victory in Super Bowl XLVI. Amidst the action on the field there was a new Samsung advert nestled in the fourth quarter. The advert is designed to do one thing, and one thing only, attack Apple. It's part of Samsung's effort to brand itself as an alternative to Apple and seem just as cool, hip, sexy, etc as Cupertino's finest. On that score I don't think the advert achieved much. It shows a bunch of Apple fans waiting in a queue when Samsung Galaxy Notes begin appearing out of thin air whilst a pink rocker bashes away on a guitar and The Darkness' 'I Believe In A Thing Called Love' belts out. My impression: bizzarre. Do I want to buy a Samsung after watching this? No, but I do have a hankering for a pink rockstar outfit.
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