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Thursday 05 April 2012

Analysts Have Doubts Over Lumia 900 Launch [ 05-04-2012 18:00 ]

Author: Serge Novikov Source: Bloomberg Translation by: Paul Smith

Nokia has been pinning a lot of hopes on the Lumia 900, but the handset has so far come in for a bit of a mixed reception and now two analysts at two different investment firms have come out as saying that this likely won't be the one to do it for the big N in America. Deutsche Bank's Kai Korschelt was running projections for AT&T to sell as many as 680,000 units per quarter, a good deal behind AT&T's most popular martphone, the iPhone 4S, which saw a million activations in its first weekend alone.

Mathew Thornton of Avian Securities summed up the situation for Nokia: "It's going to be an uphill fight. The Nokia brand, while I think it's still known here, lags Apple and even Samsung. I don't see the phone becoming a hit". To that end Thornton is only predicitng sales in the range of hundreds of thousands within the first three months of the handset going on sale, not the millions Nokia will be hoping for. That's depsite AT&T having a $99.99 price tag on the Lumia 900, a price tag that should give some indication of how well AT&T, and by extension Nokia, are hoping the handset performs.

Even Korschelt's somewhat rosier prediction might take a nosedive. Korschelt readily admitted that without a good customer response to the handset sales might be far from his initial 680,000 a quarter target, rather dipping to a more sober 140,000 per quarter. It's how that launch goes that will determine Nokia's fortunes Stateside going forward, a view echoed by Alex Spektor from Strategy Analytics.

This launch will set the tone for Nokia's recovery. The U.S., since the rise of the iPhone, has become the most important market for mobile devices so success here is important for any vendor who wants to succeed on a global scale.

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Samsung Creating Its Own Ad Platform [ 05-04-2012 16:31 ]

Author: Serge Novikov Source: WSJ Translation by: Paul Smith

Money see, monkey do as the saying goes. Samsung have confirmed that they are getting together with the folks at OpenX Technologies to whip up a mobile ad platform a la Google and Apple. The new service will be called Samsung AdHub Market (rolls off the tongue that) and will allow companies to get their ads on Smasung's mobile phones and tablets. The ads will be placed through either Sasung themselves or through app developers, but even though pricing is as yet unknown the service should kick off sometime in the second half of this year. Perhaps opening with 'monkey see, monkey do' was a bit harsh as it is just common sense for Smasung to go down this route given the sums of money involved in mobile advertising and how well both Google and Apple have seen their own ad platforms develop. So there we have it; if you own a Samsung mobile device you will soon have to expend a little less effort to be inundated with ads. Huzzah ... I think.

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Apple Said To Be Testing 7.85 Inch iPad [ 05-04-2012 16:26 ]

Author: Serge Novikov Source: thenextweb Translation by: Paul Smith

Rmours of a smaller iPad just won't go away and they received another boost from Daring Fireball's John Gruber in an interview on The Talk Show. Asked if Apple was going to in fact eventually release a smaller tablet Gruber responded:

Well, I don't know. What I do know is that they have one in the lab ... a 7.85 inch iPad that runs at 1024x768 ... it's just like the regular iPad shrunk down a bit. I've heard from multiple people that this is something that they're kind of noodling with.

Noodling aside it is important to note that rumour sof actual plans to release such a device remain very much speculation. Gruber's own speculation is that the device was probably a test bed to see if Apple should provide an answer to Amazon's Kindle Fire. If it is to be unleashed on the public it will probably happen at WWDC according to Gruber i.e. the summer. That is fairly plausible given that the next generation iPhone isn't expected until after WWDC.

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