Friday 27 May 2011

Android Not The Place To Do Business For Paid Apps    [ 27-05-2011 19:36 ]

Author: Serge Novikov   Source: Android Community     Translation by: Paul Smith     

A long standing assessment of the state of the various app stores has had it that the Android Market is not the place to do business if you have a paid app when compared with the Apple App Store. For example, some 80% or so of paid Android app have been downloaded fewer than 100 times. Android Community gives another example:

In the competitive gaming segment, only five titles in the Android Market have been downloaded more than 250,000 worldwide. In contrast, ten iPhone games in the App Store were downloaded in excess of 250,000 times in the US in the past two months alone.

There are various reasons why this is the case, not the least of which is the almost slapdash approach Android took to paid apps when it first launched. Different apps were billed in different currencies, for example, and there was no real uniform method of payment. Rather customers used a hodge podge of credit cards, network billing and other means.

A unified payment system, as Apple has through its iTunes system, would go a long way to helping devs see their paid apps gain more traction on Android.

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Microsoft Earns More From Android Than It Does From Windows Phone    [ 27-05-2011 19:32 ]

Author: Irina Turina   Source: Asymco     Translation by: Paul Smith     

Now here's an interesting find ... apparently Microsoft makes more money from Android than it does from Windows Phone. This rather odd arrangement, according to Citi analyst Walter Pritchard, came about due to Microsoft's lawsuit against HTC last year. The settlement saw HTC agreeing to pay Microsoft $5 for every Android handset they shipped. With HTC having shipped some 30 million devices that's a total of $150 million heading Microsoft's way.

Compare this with the 2 million Windows Phone licenses Microsoft has sold, which are estimated to cost around $15 a pop. That's $30 million, a lot of money sure, but far from the figure received from HTC.

Microsoft are also suing other Android device manufacturers and with a precedent already set by HTC Microsoft are in with a good chance of getting similar deals from them too. That should see Microsoft's earnings from Android increase even further.

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