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Monday 17 January 2011
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Author: Irina Turina Source: Reuters Translation by: Paul Smith
Ovi Music Unlimited aka Comes With Music is to be scaled back and by scaled back we mean it's pretty much going the way of the dinosaurs.
The service allowed subscribers unlimited access to a catalogue of music tracks for a year, but at the end of 2011 Nokia will no longer be producing compatible devices except in a select few markets i.e. China, India, Indonesia, Brazil, Turkey and South Africa. Those who already have an Ovi Music Unlimited device will still be able to access their music, just not extend their subscriptions.
Ovi Music, Nokia's other music service, will be unaffected and will continue working as normal.
“We are currently working with our partners to deliver new, innovative music services as part of the Ovi experience during 2011. As we focus on delivering these, we will continue to offer 12 month Ovi Music Unlimited in China, India and Indonesia, while offering 6 month subscriptions in Brazil, Turkey and South Africa.
For other markets, we plan to cease producing Ovi Music Unlimited-edition devices at the end of the year. Naturally, there will be no disruption to the service for our existing customers in these markets or anyone who in the future purchases an Ovi Music Unlimited-edition device from stores while stocks last – they can continue to enjoy unlimited downloads for the duration of their original Ovi Music Unlimited subscription and keep those tracks forever.
Ovi Music – our DRM-free, a-la-carte music store – is not affected in any way and music fans can continue to purchase music in 38 markets.” Ray Haddow, Nokia
So why is Ovi Music Unlimited being shut down scaled back? Well in a nutshell it's never really caught on since it was launched as 'Comes With Music' back in 2008. Comes With Music's UK launch back then was ... well disaster is perhaps too strong a word to use, but I'm not sure there is a word in English that is just short of disaster.
If only someone could have warned Nokia back then, I mean who knew that a service locked down by DRM, a launch with older handsets, and that went through a re-branding effort in a desperate attempt to jazz it up would be a failure? If only there had been some way to know ...
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