Saturday 16 January 2010

Sony Ericsson Market Share Rises 2% in UK    [ 16-01-2010 01:12 ]

Author: Serge Novikov   Source: MobileNews     Translation by: Administrator     

All too frequently of late whenever you see Sony Ericsson mentioned in a blog post it's not good news. Well here's us bucking that trend! Sony Ericsson have announced that their market share in the UK is up 2% thanks to Satio. The handset had been pulled from sale by Carphone Warehouse and Phones4U, the country's two largest handset retailers and it didn;t look good for the handsets (or for Sony Ericsson). However, Sony Ericsson soon had the handset back on sale and the short absence doesn't seem to have diminished customer's appetite for 12 MP goodness. Richard Dorman, SE senior marketing manager for the UK, summed it up “Since the Satio was reintroduced back into Carphone and Phones 4U, it has sold in very good volumes. According to GfK statistics, we’ve seen an increase in share of our contract business by a couple of percentage points since the Satio went back on sale". He went ont o talk about the disappointment of not seeing the X2 go on sale in the UK after Vodafone, the handset's exclusive network, dropped it. Mr Dorman played the matter down saying that the X2 was never going to be a big deal in the UK so it wouldn't impact the company to a great extent in its operations there.

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