LG at CeBIT - no plans for the current year

CeBIT 2005. All the materials. Contents>>>

As for LG, the widest model line by the company ever introduced fell on the last year 3GSM Congress. Then they claimed new positioning of their phones and widening of the line. No such announcements were made this year as well as any attempts to widen the model line. Only models that will be soon launched were represented at the stand and no new devices that will be launched in long time were shown. That's significant, the company tried to represent and focus only on middle-class models. The current situation on the market is not optimal for LG, and in Russia the company looses its market share rapidly, the sales decrease and are at the minimum level now. As for the sales level, now LG is comparable to the Fly brand, already looses to Pantech.

Let's have a look at those products that will soon be launched in Europe. The M4300 is the first by the company to support EDGE; the design is made in a car style. The device fully supports mp3/AAC, 40-tones polyphony, has a VGA-camera. The internal screen is 176x220 pixels 262K. The external one is OLED, 65К, 96x96 pixels. The device seems a bit disbalanced having new possibilities neighboring with rudiments. For instance, video is recorded in MPEG format, though no support for mpeg4, 3GP is provided.

The С3400 is a bit simplified M4300 with a support for mp3 and AAC also. There are no external control buttons, support for EDGE and the polyphony remained 40-tones.

If this model is simplified at its turn, we get the C3300 with a monochrome display, less memory, no mp3 support. The model is typical for the company having nothing interesting. The phone may be demanded if the price is low, but at first sight, it's hardly to happen.

A 3G model called U8200 could have been seen at the stand. Its design seems very interesting.

Here are some more photos from the company's stand.

The absence of a wide model line and a desire to demonstrate new devices shows the company's attitude to the direction. It is optional and doesn't play any great role for the company in Europe. LG has strong positions on its domestic market, though it failed to transfer them to other markets.

Remember LG's stand the last year, Cebit 2004>>>

CeBIT 2005. All the materials. Contents>>>

Eldar Murtazin ([email protected])
Translated by Maria Mitina ([email protected])

Published — 16 March 2005

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