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Siemens admits using others' platform in the main products

Traditionally CeBIT brings many lobby interviews that are not released for the general public. However, sometimes this information is published and gets widely known and then no any additional proofs are necessary. In the Siemens case, many claimed the company developed its phones by itself and did not have other manufacturers' services. And official company representatives always asserted the same. But the head of the Russian representation of Siemens told completely opposite things in the interview to Mforum.ru edition. The full material is available following the link.

Actually, we are interested in the fourth question by MF sounding this way:

MF: Judging by the appearance and other signs it's seen the new line (Siemens M75/CX75) is based on another platform different from Siemens M65/CX75, isn't it?

S.Y.: Yes, that is right. We have found a new manufacturer and the platform has been changed in connection with that. In particular, a display was improved, some new functions added, for instance, Bluetooth, and the menu was changed slightly. Also, software was remade.

The interview might have been taken in a hurry and thus there are many misprints. But the answer is quite clear and can't be interpreted in two ways. Sergey Yakovlev tells about placing an order for manufacturing phones to another plant but not using own power. And joining the platform change with changing the manufacturer tells unambiguously the platform was taken outside the company otherwise it would have remained the same.

Also the interview confirms low sales of the 65-line leader Siemens S65 and tells Siemens C62 became the most successful. We'll remind this cheap device is based on Ericsson's platform and is not the company's development. Siemens' own products failed to compete with this model in sales. And traditionally the company has great sales in the low-end segment, in particular, of the A52.

The attitude of German operators is even more curious. Almost all of them told Siemens' products were out of interest to them in 2004 and as a result they all reconsidered sales capacities for the current period. You can read about it here.

E-Plus (KPN Mobile) and D2 were those frank operators. At the same time Siemens' representatives pointed they had no information about operators' orders shortening. Maybe sometimes it's better to be more attentive to your partners' opinions? Thus Siemens' representative Klaus Kleinfeld tells about probable loss of the mobile sub-unit in the 4Q 2004 forming 143 million Euro, and also he claimed the negative situation will remain till March. That's not hard to count the company looses about 1.5 million Euro daily. So, the conclusion is Russia won't lack Siemens' models. That allows expecting low prices and growth of interest to the brand. The main thing is the 75-series shouldn't abound in the same software bugs like the 65th did.

Eldar Murtazin ([email protected])
Translated by Maria Mitina ([email protected])

Published — 15 March 2005

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