Sony Ericsson unveils the Bluetooth™ Car Handsfree HCB-300 - wireless convenience with multi-user functionality

Sony Ericsson today unveiled the newest addition to its portfolio of in-car accessories, the Bluetooth™ Car Handsfree HCB-300. It offers an innovative Color ID interface that makes it easy to share the device with other people who drive the same car. The HCB-300 is ideal for users who lead active lives and have a keen interest in taking advantage of the latest technology. The HCB-300 will be available in stores in Q3 2004.

The HCB-300 automatically connects to the user’s phone using Bluetooth™ wireless technology when the car ignition is engaged, even if the phone remains in a pocket or bag. This makes it more convenient for people who frequently have to get in and out of their car. The user can make their preparations to drive without having to remember to connect the HCB-300 to the phone. With the phone still in the user’s pocket or bag, there is no risk of leaving the phone behind in the car when the journey is over.

The HCB-300 can handle up to five different user profiles. Each user chooses an identification color from the Color ID feature. When the car ignition is engaged, the HCB-300 automatically connects to the last phone used in the car displaying the pre-selected Color ID for that phone. If a user with the Color ID ‘blue’ drove the car last, the display will indicate the Bluetooth™ connection with a blue screen interface. If the next person in the car is a different user with a Color ID ‘green’, the HCB-300 will first try to connect to the ‘blue’ phone, as it was the last used in the car, then automatically search and find the ‘green’ Color ID user’s profile. A user can manually change the Color ID with one easy key push or simply wait for the HCB-300 to find the phone. The Color ID feature allows an entire family or group of colleagues using the same company car to use the same HCB-300.

The HCB-300 supports the voice recognition, voice tags in the address book of the phone in use, allowing users to receive phone calls while driving without losing focus. If the phone rings it’s easy and convenient to take the call with just one simple key push increasing the driver’s safety and convenience.

The HCB-300 supports the voice recognition, voice tags in the address book of the phone in use, allowing users to receive phone calls while driving without losing focus. If the phone rings it’s easy and convenient to take the call with just one simple key push increasing the driver’s safety and convenience.

Sony Ericsson Mobile Communications AB offers mobile communications products for people who appreciate the possibilities of powerful technology. Established in 2001 by Telefonaktiebolaget LM Ericsson and Sony Corporation, the joint venture continues to build on the success of its two innovative parent companies. Sony Ericsson creates value for its operator customers by bringing new ways of using multimedia communications while mobile. The company’s management is based in London, and has 4,000 employees across the globe working on research, development, design, sales, marketing, distribution and support.

Eldar Murtazin ([email protected])

Published — 9 March 2004

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