New accessories of the company

Following Ericsson Sony Ericsson became a leader on the market of bluetooth devices. Producing HBH-600 the company tries to integrate it in the mass market. If you look to HBH-600 you will easily recognize HBH-65. The main difference of this product is a possibility to change covers. The HBH-600 comes with two exchangeable Style-Up™ covers and colour variety can be increased with the Style-Up™ Kit, which contains five covers in different colours. So, the headset could be focused on different customers, not only business users on the contrast to its predecessor. Focusing on the youth dictates decreasing of prices. Coinciding all features with HBH-65, HBH-600 sets a new price level for such kind of accessories. The shipments are expected in May, the price of this device for end users will be about 110-115 USD (HBH-65 costs about 150 USD now). The price for HBH-65 will be reduced but it will still remain higher than the new model will have (the difference will be about 15-20 USD).

All photos of HBH-600>>>

The new bluetooth car handsfree is named HCB-300. It main strong point is a possibility to support severl profiles and visualize the chosen one. It is brightly described in the press release.

“The HCB-300 can handle up to five different user profiles. Each user chooses an identification color from the Color ID feature. When the car ignition is engaged, the HCB-300 automatically connects to the last phone used in the car displaying the pre-selected Color ID for that phone. If a user with the Color ID ‘blue’ drove the car last, the display will indicate the Bluetooth™ connection with a blue screen interface. If the next person in the car is a different user with a Color ID ‘green’, the HCB-300 will first try to connect to the ‘blue’ phone, as it was the last used in the car, then automatically search and find the ‘green’ Color ID user’s profile. A user can manually change the Color ID with one easy key push or simply wait for the HCB-300 to find the phone. The Color ID feature allows an entire family or group of colleagues using the same company car to use the same HCB-300.”

It’s interesting that the company announced a bluetooth-adapter to transfer date from the phone on TV at home. Similar devices have been already introduced by Nokia and Siemens. It is one of the ways of business diversification and the company follows it with confidence. Sony Ericsson introduced GC83 – the first EDGE own adapter (PC Card format). The information about other three accessories you could find in the respective press release.

Eldar Murtazin ([email protected])

Published — 9 March 2004

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